CroomKraft
For over 40+ years, CroomKraft has been building premium leather shoes by hand — one stitch at a time. This is our story.
"We didn't set out to build a shoe company. We set out to preserve a craft that was disappearing."
Founder, CroomKraft — 2009
CroomKraft was born in a small workshop in Agra — the leather capital of the world. Our founder spent three years apprenticing under master cobblers.
Today we employ 12 full-time artisans, each with over a decade of experience. Every pair passes through at least four sets of hands.
We chose WhatsApp ordering deliberately — no bots, no call centres, just honest conversation about shoes.
What We Stand For
Uncompromising Quality
Every pair undergoes 47 quality checks before leaving our workshop.
Honest Materials
Full-grain leather only. No bonded leather, no shortcuts.
Direct Relationship
We sell directly via WhatsApp — no middlemen, no call centres.
Built to Last
Our shoes are resoleable, repairable, and built to outlast trends.
15 Years of Craft
1985
The First Workshop
Our founder rented a 200 sq ft workshop in Agra with two artisans and one dream.
2000
First 1000 Customers
Word of mouth brought our first 100 customers. No advertising — just honest shoes.
2015
Goodyear Welt Mastery
We invested in Goodyear welt construction — the gold standard of shoemaking.
2018
WhatsApp Ordering
We launched direct WhatsApp ordering — cutting out middlemen entirely.
2021
2000 Pairs Milestone
We crossed 2,000 pairs crafted, each one still made entirely by hand.
2026
CroomKraft Online
Our premium online store launches, bringing artisan shoes across India.
How We Build
01
Pattern Cutting
Each upper is hand-cut from a single hide for consistent grain.
02
Lasting
Leather is pulled over a wooden last and left 24 hours to set.
03
Goodyear Welting
A welt strip is hand-stitched, making the shoe resoleable.
04
Croom Attachment
Outsole is stitched — never glued — to the welt.
05
Finishing
Edge painting, burnishing, and 47 quality checks.
06
Packaging
Wrapped in tissue and boxed — ready to become your favourite.